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§ I / IVBrand book

One visual system for five sub-brands.

Canonical colors, gradients, typography, and wordmark rules used by the website.

§ II / IVSection 1

Tokens

Orange

#EB6E28

Charcoal

#171A21

Slate

#344451

Neutral

#62665D

Cream

#EBF0EC

§ III / IVSection 2

Typography

Lexend everywhere; italic serif only for Classics.